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Wondering what all this Nanocasting talk is about, and what separates podcasters from Nanocasters? Well... let us first offer a definition, and then draw a stark line in cyberpace. The simple answer is that Nanocasting is commercial podcasting. "Nano" means very small and Nanocasting refers to the programming produced for the smallest, most narrowly but clearly defined target audience. This is the audience that is most interested in the programming, and from a marketing standpoint, is most likely to buy related products.
Podcasting so far has been predominately nonprofit "vanity radio" that, by definition, is targeted at the community of "Ipodders." This community, by some estimates, currently numbers about 22 million. But over 150 million people can tune into Internet radio via their PCs. and there are all sorts of online “affinity groups” that are ripe for nano-targeted radio programming. Nanocasting focuses on the target audience and is inclusive of the all channels and groups -- from podcasters to beercasters to Godcasters and simple streaming online Internet radio. Nanocasting departs from podcasting by focusing on business fundamentals like targeting, content, and defining revenue models for each program. INA is working to promote these fundamentals.
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